B&I test shows milk machines drive up vending sales 17%. (News Update).

THE RESULTS OF A BUSINESS AND INDUSTRY (B&I) vending test conducted in 2000 and 2001 by the Fluid Milk Strategic Thinking Initiative (FMSTI) concluded there is strong consumer interest in vended milk. FMSTI, a marketing "think tank" co-funded by America's dairy farmers and fluid milk processors, and part of The National "got milk?[R]" Milk Mustache Campaign, noted the B&I test results were consistent with the results of a later vending study conducted by FMSTI in schools across the country in the spring of 2001, as reported in the …